What’s the most over-used word at your office?

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I’d lay down a good wager that it’s strategy. Too often people talk about strategy without knowing what the goals and objectives are. Think of your strategy like a roadmap. A strategy is simply the route you’re going to take to get to a certain destination. It lays out what vehicles or how you’re going…


Five other great points …

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The theme for this week’s “other great points” seems to be, being human. Plus, with my Economics major always in tow, I’m always a sucker for good data to help determine one’s approach. If you have other great points you’ve come across, please leave a comment or tweet me. How to avoid pestering customers online,…


Three ways to educate

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To communicate is one of the hardest things to do, yet among the most important. As a thinking professional communicator, you need to educate about, inform, persuade, demonstrate about your process, your rationale, your proposal, your philosophy, your approach and, essentially, why you do what you do. To your client, your supervisor, your team, your…


What’s the solution for influencer marketing troubles?

A proper perspective. The problem with influencer marketing is that it’s run by advertisers/marketers, not by public relations pros. (And, no, I’m not starting a turf war.) Yes, public relations is part of marketing communications which is part of marketing. But, the tact, the soft sell, the relationships and audience-view approaches are different. Today’s influencer…


Five truisms of client-agency relationships

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The client-agency relationship is a bit unique when it comes to general business relationships. One is often trying to be more personal, more akin to the other, demonstrating its personal commitment. The other needs the strengths the other possesses, but still needs to be in charge. Ultimately, both are trying to accomplish the same end…


Everyday’s a crisis

Or, it can be. Crisis communications used to have a special aura about it. Those who preached, practiced and had a plan in place for it were seen as more on the 400-level of public relations. A big drawn out plan to prepare a company for a shooting, an accident, an explosion, massive layoffs or…


Or, how about just use your common sense

I’ve gone back and forth on how to approach this Ragan story by O’Brien Communications’ Tim O’Brien. Essentially, it’s a list of tips for PR pros and journalists for responding to HARO opportunities and submitting inquiries. At first, I was, “What the heck is going on?! Is the PR industry still so self-focused, slimy that we…


How to sell: Content marketing

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. ~Content Marketing Institute In one sense, if you accept the above definition of content marketing, it’s something companies should always be doing: Distributing…


Just starting … Part II

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After not blogging for nearly as long as I was blogging, I feel like I’m starting over. Again, with help from Greg Brooks, my site is updated and I’ve finished moving my old posts to the new site. While I still have some updating to do (too many Uncategorized posts), working on the design, plugins and other…


Six simple ways to get more Twitter followers

If you have a Twitter account, you no doubt have received a spammed DM or seen public spammy tweets promising quick and easy ways to get 10,000s of new followers overnight. Amazing but true! Well, the spammy part is true, at least. I’m here to tell you the real secret magic formula for growing your…