What does a blog mean?

Some blogs and blog comments I’ve read of late have really surprised me about how people view the purpose of blogs and how blogs are supposed to be. 1) Are blogs the be-all, end-all? Yes, if you ask Kevin Burton who commented on Micro Persuasion that, “Blogs are the future. . . they aren’t perfect…


The ‘scoop’ on TheFirehouse.biz

Despite what some critics would say about DaimlerChrysler’s media-only blog — www.thefirehouse.biz — the feedback so far is “excellent” as representatives from every major publication have registered, according to DCX’s Ed Garsten, editorial director of TheFirehouse.biz. TheFirehouse.biz was launched Sept. 12 but, according to Garsten, is “still a work in progress.” But, why close it…


Media-only blog?

By way of the Detroit News, DaimlerChrysler has received some flack for its media-only blog at www.thefirehouse.biz. Apparently, Adrants doesn’t think it’s a good idea, and directed DCX to GM’s blogs, which are “all-access.” I think GM is definitely a “early adapter” for blogs. However, from what I’ve heard directly from DCX, it’s media-only blog…


The power of blogs

I’ve said it before that the power of Web logging is the immediacy and the intimiacy it offers. Yes, the Web is known for quick information — a basic site can be up in minutes. Live video. Podcasting. Breaking news. But, nothing yet is faster than blogging. Especially with the free services available. That speed…


Newspapers’ future?

Jeremy Wagstaff, technology columnist for “The Asian Wall Street Journal” and “The Wall Street Journal Online,” has some interesting views on the future of newspapers — print and online version (courtesy of techdirt). To summarize and take from Mr. Wagstaff’s views: Newspapers need to treat print and online as two different audiences. The print version…


The NEW Quark

Props to Glen Turpin and his leading of the new branding identity for Quark. From a writer’s viewpoint, the “Q” graphic logo treatment is interesting. It took me a couple seconds to realize what it was (with the dangling part of the Q shortened). But, I think it’ll be a hit. Those in the graphics…


Scoble’s scoop?

Let me first say that, though I’m not a frequent reader of Microsoft’s Robert Scoble’s blog, when I have, it’s been very interesting and informative. However, he seems to be getting a lot of props — from here and here — about a TV interview posted with Microsoft’s Bill Gates. Yes, his boss. I’m sure…


Branding is more than words

Branding, or one’s brand is more than the letters or the graphic image representing that brand. As my employers, Rob Frankel and I’m sure others have pointed out, a company’s brand should convey a set of values, perception and even a degree or level of emotion (minor or significant, negative, neutral, positive, etc.). In recent…


Katrina.com

Courtesy of TechDirt, it reports that the Virgina woman who owns Katrina.com — and has for some time — is using it to help the victims of Hurricane Katrina. Though, she could have profited handsomely from it according to TechDirt (like our friend at FedExFurniture.com could have), she had refused those offers. Katrina.com is set…