Why blog

No matter what we all think, blogging is still in its infancy and pretty much unheard of in many corners of the corporate management and communications world. While B2C companies are more in-tune to blogging – due to the potential and need for reaching a larger audience – some B2B companies are not too far…


New Comms thinktank

Though it is early, I’ll be watching to see what — if anything — comes from the new Society for New Communications Research. Looks like it was launched Oct. 31, and includes at least some well-recognized names. Its mission is lofty and desireable: “To investigate, develop, share and transfer in-depth and forward-facing insights resulting from…


Craig Newmark’s expanding enterprises

Craigslist.com has been in the news lately. Mostly due to Google Base going live, and the predictions of its focus on classified advertising and related online sites (like Craigslist.com, and eBay.com). However, for the first time I’ve read, Craig Newmark, who established Craigslist.com in 1995, is into another venture: citizen journalism. “Newmark, whose site gets…


‘Net users are simply ‘news junkies’

Those who get their news and information on the Internet are more likely to read traditional media, than their less-than-‘net-savy brethren. That’s at least how it is in Canada, according to a study done by the Canadian Internet Project, and reported on CyberJournalist.net. The key findings of plus a link to the report are on…


Benefits of reading newspapers

CyberJournalist had this great post the other day on the “Top 10 Reasons for Reading a Newspaper.” Okay. I’ll save you a click through by posting them here: Top 10 Reasons for Reading a Newspaper 1. My newspaper has never crashed, gone down, or flashed animated ads at me. 2. Anywhere I travel, my newspaper…


Know thy customer

By way of MediaPost‘s MarketingDaily e-zine, I found good information on Association of National Advertisers’ President-CEO Bob Liodice blog. Liodice blogged about “lessons learned” from the recent seventh annual Multicultural Marketing Conference by the ANA. He has some great pointers about multicultural marketing being more than just generating good will and looking at trans-cultural programming.…


Common speak

“BusinessWeek‘s” Stephen Baker has an excellent post, essentially about the need for clear communication. Concise, if possible (which I am often guilty of not doing). His focus is on why jargon leads to “dead-ends.” Any writer worth his/her salt in public relations knows to leave jargon out of news releases. The same for journalists. There…


Off for a bit

For those who visit intentionally or find your way here by accident, thank you very much. Because of some family business I have to take care through at least mid week, I won’t be posting. Please do tune in during the weekend or early next week. Thank you. — Mike


DJs?

Okay, maybe it is because I to try to see things in black or white (but realize everything is really a shade of gray) that I try to label things. The term “citizen journalist” has been bandied about in the blogosphere. Then, I posted that “citizen columnist” would be a better term to describe bloggers.…


Shouldn’t marketing BE integrated?

I’ve seen a number interesting questions raised about “integrated” marketing communications. One was a question posed at Yahoo!’s Young PR Pros Group about its definition. Another was in the November 2005 issue of Bulldog Reporter’s “Media Relations Insider.” (The “Insider” is a supplement to Bulldog’s Business and Lifestyle newsletters.) It’s a good story about how…