Whooooo do you truuust?

(With my apologies to George Thorogood.) No matter what we do — marketing, advertising, media relations, fixing cars, molding parts, healing the sick — we rely on our credibility and honesty to be effective, and to succeed. In public relations and other forms of marketing and communications, we are only as good as our word.…


New(?) CJ site

I’m sure you’ve heard of citizen journalism. If so, then you’ve probably have heard of www.pajamasmedia.com, a/k/a Open Source Media, or just www.osm.org. Well, now, I am a proud member of www.pyjamasmedia.com. Okay, so maybe it’s not new. But, it’s a neat site. From my few visits there, it looks like its CJ with a…


Help the homeless in Detroit

Today, I’m going to stray away from the usual PR, journalism, marketing, etc., topics I’m interested in, and go OT (off-topic). To clean up the city of Detroit for the flock of football fans and VIPs going to the city for the Super Bowl, the city plans to sweep up the homeless for a few…


News releases are still legitimate PR tools

It continues to amaze me how often people want to declare the “news release” (or some call it a press release) dead. Some even categorize their bold statement as saying traditional press releases. Looking at it one way, I understand the rush to sound the death knell of news releases. We’re in a competitive business…


It’s official: News releases are dead! (sort-of)

While I’ll have my own $0.02 later, Kami Huyse has the official announcement of the death of the news release. (Thanks to Idea Grove’s Scott Baradell for the pointer.) (San Antonio, TX) January 24, 2006 – Let’s face it, journalists hate press releases but see them as a necessary evil. In that spirit, we would…


Good pitch, bad pitch

Kevin Dugan and Richard Laermer started The Bad Pitch Blog late last week. (Thanks to John Wagner/On Message for the pointer.) From the first few posts — which included one good pitch, BTW — I like the approach Laermer and Dugan are taking. They are publishing the bad part, but then telling us what’s wrong…


Lying on the job, Part II

Well, I guess Jim Sinkinson‘s edit piece on the deceitful reputation PR can have was very timely. Call it PR, advertising, or whatever. But, what McKinney-Silver has done with its supposed viral marketing campaign is embarassing. Idea Grove’s Scott Baradell has a good post about a Pherotones campaign — and some interesting comments on the…


Lying on the job

Jim Sinkinson has an interesting PR ethics column today, courtesy of Bulldog Reporter’s new Daily Dog. Titled “Have Lying and Deception Become Job Requirements for PR Professionals?,” Sinkinson points to some recent and familar scandals in the public relations profession. (If the link to the story doesn’t work, try here.) While he points to Jack…


Other great points

This morning I’ve read a number of very interesting posts — you could say points — on public relations and the use of modern communications tools. All offer interesting insight and commentary. Do the media read news releases? (PRBlog/Kevin Dugan; courtesty of MuchAdoAboutMarketing/Mike Bawden) The News Release (The Flack/Peter Himler) Blogging Isn’t Just Writing, It’s…


Insight into professional journalism

BusinessWeek‘s Stephen Baker has some excellent recent posts that let us into the inner workings of how professional media work, and even a preview of the mergence of journalism and blogging. For the Jan. 23, 2006, issue he authored the cover story, “Math Will Rock Your World.” His first post talked about how his blogging…