Newspapers still rule for local info

Courtesy of Poynter‘s Romenesko, the Baltimore Sun has a story today that shows the importance of local media: ” 61 percent of consumers look to their newspapers as an essential source for local news, events and sports.” Next came television with 58 percent, then radio with 35 percent, followed by approximiately 6 percent for major…


What IS the role of an agency?

I guess it depends on the size of the client. Right? “AdWeek” had a very interesting piece this week about a supposed switch of companies who are now decentralizing their agencies rather than following the lead agency concept. Of course, there are many factors to consider for this trend shift. Essentially, however, it boils down…


Good pitches strike back?

As you should know by now, Kevin Dugan and Richard Laermer started The Bad Pitch Blog in January. While I offered to post good pitches — from PR pros and journalists — no one has taken me up on my offer :(. Now, it looks like PR Squared‘s Todd Defren has started The Good Pitch…


WOOWHOOO! Crackin’ the top 100K

Looks like I cracked the top 100,000 blogs with 26 sites generating 66 links to my little piece of the blogosphere. (Actually, one of my two pieces of the blogosphere.) Yes sir, my blog has a Technorati rank of 97,956! Look out Buzz . . . look out Micro . . . here I come!…


Blog links

Just playing around with the links, putting them in categories, working on the look, etc. Now, with all the A-listing discussion going around, don’t go a-thinking that I’m making my own blog hierarchy and rating system. We only have so much time in the day, and can’t read all the blogs all the time we…


Do you have the right stuff?

Every so often, someone on the Young PR Pros group at Yahoo! Groups will ask about the qualities needed for someone in public relations. Yes, there’s the basic writing, spelling and grammar skills needed. But, what else do we need to effectively practice our public relations craft? Integrity: Whether you work for an agency or…


If you can’t beat ’em, buy ’em!

By now you’ve read the story about some PR firm called Edelman hiring some blogger call Rubel. Maybe you’ve heard of them; maybe you haven’t. (In case you missed it, what you just read was sarcasm.) Guess Edelman’s hiring of Steve Rubel backs up the old adage of, If you can’t beat them, join them.…


Blog tech for internal communications

Business Week’s Stephen Baker has an interesting and informative piece about how major corporations — like McDonald’s and Cannondale — are using blog technology to replace their intranets. Here are quick examples of how the above two are using blog technology: “Over the last month, Cannondale has opened its corporate Web site to 15 of…


Corporations: To blog, or not to blog

The Chicago Tribune/KRT has a good piece about corporate blogging and, of course raises the question of authenticity. (You can read it here and here.) The story points to good reasons for corporate blogging: Nevertheless, corporations are expected to keep on blogging, seizing the new opportunity to communicate with customers and employees in a first-person,…


UPDATE: Homeless will be helped in Detroit

WOW! A total of $310,000 was raised in less than two weeks for Super All Year (S.A.Y.) Detroit — an idea started by Mitch Albom, Detroit Free Press sports columnist, WJR Radio host, author, etc., etc. The initial goal was only $60,000 to help the Detroit Rescue Mission Ministries add 30 beds, a van with…