Pick your battles

Anyone in public relations or other professional communications position — and every public official and public figure, for that matter — should know that you can never — NEVER — win a battle with the media. Now, yes, I’ve posted about how companies and organizations successfully “battle back with blogs” against the media. See here…


The travelin’-bloggin’ man I ain’t

So, I was traveling for a few days, and thought I’d be a “big shot” and blog from the road. NOT. Busy during the day at McCormick Place. Busy at night with 7:30 p.m. dinners. Checking e-mail and doing some work afterwards. And, then to bed. Time to blog? Nah. Would rather rest. Besides, there…


Battling back with . . . newspapers?

Ah, the power of blogs has once again been proven. “New York Times” Columnist Thomas Friedman responded this week to GM’s FYI Blog post about his column. Then, GM responded to Friedman’s response. (This back-and-forth could make me dizzy.) Granted, a GM blog carries much more weight than most corporate blogs, or most any other…


Chicago anyone?

Geez, it’s amazing the traffic your site can get with a good trackback. I was one of the first blogs to trackback and reference the GM-NYT fun in early June. Since then, at least 174 visitors to Mike’sPoints have come from GM’s FYI blog. Far and away the single largest source. So, sorry I’ve not…


Battling back with blogs: Part II

(UPDATED 8:40 a.m. 06/09/06: The GM blog noted below is not the FastLane blog as I first posted. The blog is GM’s new FYI blog. Okay, no more late night blogging. That’s two straight sloppy posts. I’m sorry.) In the past week or so, GM‘s FYI Blog has shown an important media relations/PR benefit to…


Strumpette agrees with me?

(UPDATED 7:50 a.m. 06/08/06: Okay, sloppy reading on my part. The post at Corporate Engagement noted is not by Trevor Cook. It was by Keith Jackson. Changes have been made. Sorry.) Well, now I can end my blogging career (just a bit shy of a year) — if I were to end it — on…


Other great points . . . .

Okay, some of the below links may be from last week, but they are still pretty darn great. So, enjoy and ponder: The “U.S. Soldier,” A Soldier’s Perspective (contains multiple updates after first being posted last week). CyberJournalist SuperSearch, “One-stop shopping for your newsgathering needs,” according to Jonathan Dube. And, with a tool bar, too!…


Support your local blogger

When you think about blogs, geographically-speaking, what do you think about? Me? I tend to view blogs as national in focus, or industry-/niche-focused. One of the great things about blogs, and the Internet in general, is the far-reaching reach they have. Blogs and the ‘net are open 24-7. But, don’t forget about your local “blogosphere”…


Who really controls your brand?

Thursday morning, I got into a bit of a conversation about who really controls a company’s brand. It was started by a guerrilla, then the conversation turned a bit poetic, then I finally got it “on.” In all of that give and take, my thoughts on branding became a bit more crystal clear in terms…