I have seen the future of PR, and ….

I have seen into the future (of public relations, of course) . . . and it is good. It is filled with strategy-focused communicators. It is filled with people who know the difference between affect and effect, and can spell correckly. It is also filled with media relations professional who know more than a thing…


Copyright protection v spreading the word: When is technically legal actually wrong?

Yes, this is old, but like Marie/Flackette and Todd, I’ve been busy (even shoveling snow here in SE Michigan). But that’s likely not why you’re here, so . . . for an update on the YouTube copyright saga, see here. Now, in a logical and common sense world, in every decision we, clients and other…


Other great points . . .

For your reading, learning, browsing and thinking pleasure, I offer: Account planners can be your friend, PR; Colin McKay/Canuckflack 24-Hour News Cycle (R.I.P.); Mike Manuel/MediaGuerrilla Five Lessons for Viral Video Campaigns; Todd Defren/PR Squared I Get Letters from Idiots, Michael Brooks/HistoryMike — Mike


Getting ‘social’ in public relations

(UPDATED Feb. 11, approx. 9:15 a.m. with examples below, marked **. These examples either involved me, or my current, or past employer. Updated 7/15/2009 with add of “or past.”) More and more I’m convinced that public relations should be categorized as a social science in colleges, universities and in the professional world. Not in “Communications.”…


Branding: Better to build from scratch or rebuild?

They say (whoever “they” is) that it’s more cost effective to retain current loyal customers than it is to generate new loyal customers. Along that same line of thinking, is it best to start with the right brand positioning and try to promote it or rebrand — that is recreate — yourself? It seems as…


Moving on to . . .

No, not Edelman! (Geesh, just about every blogger you read who posts about a new job post says he/she is joining Edelman. Not me, I’m moving on to some place better. 😉 ) I’ll make this short and sweet: Officially effective today, I’ve joined Hanson Inc. as a messaging strategist. Essentially, it’ll involve less traditional PR and…