Social marketing: Are you in it for the long haul?

For the most part, traditional communications are centered around projects, campaigns, launches. Sure, there’s the overriding, long-term strategic positioning and messaging, but that is broken up into bits and pieces. In media relations and in advertising, you can have on-going relationships (professional, not personal) with reporters and ad reps, but that’s mostly with trade and…


Medium is king? Medium dictates message delivery

While you can make a valid point that “the message is king” (or some other catch phrase) in marketing communications . . . I wouldn’t. The medium dictates how that message is delivered, and what you are trying to accomplish. The message — the core message — can be said varying ways to get the…


Other great points . . .

For your learning, thinking and even a bit of laughter pleasure, I offer a few other great points: Apples, oranges, blogs and boards, David Binkowski. Great overview of why discussion boards are useful and their value. The value of WOM (it’s a cartoon), Amena/Idegosuperego Business etiquette pointers for PR students, Karen Miller Russell/Teaching PR. And,…


Selling the sizzle

If you’re learning about something, then you want know about the features and then the benefits. But, if you’re selling something, shouldn’t you present the benefits . . . and then the features? I don’t see that as often enough as I think I should. — Mike


Tech products: Ya got 10 minutes

WSJ columnist (and blogger, of course) Jeremy Wagstaff started his own online publication of reviewed technology, Websites and related products and services: tenminut.es. tenminut.es takes a look at new and old products, services, software, gadgets and people, the only requirement being each is given no more than ten minutes (excluding download and installation times.) You…


U.S. manufacturers: Blame others & die, or change & grow

(UPDATED, approx. 12:45 p.m. 3-19-07: See end of post.) Sunday’s Toledo Blade Business Section has a great story about a cat fight going on at Tecumseh Products, a Fortune 1000 company based in Tecumseh, Mich. Essentially, the Herrick family (who started Tecumseh Products and still have a good deal of say) doesn’t like what the…


Awww, poor wittle Twitter cat

Okay, I’ve been dying to try to come up with a clever, catchy Twitter-related blog headline. (How’d I do?) Anyway, with the Twitter chatter out there among the Twittter haters and Twitter lovers, I’ve thinking about it myself of late. Twitter is nothing more than another tool. If/How it gets used will determine if it…


Who’s gonna invent a double-sided laptop screen?

Yeah, I know it was an eBay hoax a couple years ago. (Though I just found out while doing a search a few minutes before starting this post.) But really, wouldn’t that be a great idea: to have a dual-sided screen for a laptop? That way, you could share with others around a table a particular…


One of the early corp bloggers is leaving

One of the early corporate bloggers — and one that doesn’t seem to get as much press as GM and others — is retiring as of the end of April. Boeing Commercial Airlines Vice President of Marketing Randy Baseler announced his pending retirement on March 9. He is leaving Boeing as of the end of April:…


Survey Says: Education of the PR industry?

The moderator of Image Management, one of the Yahoo! PR groups I belong to, publishes a monthly PR e-zine: PR-e-sence. It’s pretty informative, and gives a good perspective on the PR and related industries in another part of the world. An upcoming issue will focus on the university/college education of PR professionals and related issues.…