Remembering Memorial Day

While we’re enjoying the upcoming three-day weekend, and the official (says who?) start of summer, let’s not forget why there is a Memorial Day and how it started: “Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in our nation’s service. . . . While Waterloo N.Y. was…


Going against the grain: A genuine interest in others is a necessity in social media

I think it’s safe to say that public relations, advertising and related communication professionals are generally not well trusted. Afterall, aren’t we paid — by clients and/or our employer — to market particular messages that are ultimately intended to sell something? We’re biased. We have “hidden agendas.” And, when involved in social media marketing, I…


Web 2.0 bad for websites?

At least when considering a site’s usability, Web 2.0 characteristics make for a poorly-designed website. That is according to Jakob Nielsen in a BBC News article (Web 2.0 ‘neglecting good design’). “Describing Web 2.0 as the ‘latest fashion,’ Mr Nielsen said many sites paying attention to it we’re neglecting some of the principles of good…


Quotable Quotes #2: Client service

Mostly for the agency folks, but can also be applicable for in-house personel: “A client will always find additional budget for a good idea that addresses its business objectives.”* Ken Lauerer (president of previous employer) The thinking is to always be thinking about how to serve and be of value to the client — even…


How old is too old?

In doing research looking for trends, stats, supporting documentation, I’m amazed at how relatively recent information (like from 2004 or 2005) is too old. The speed of light has nothing on the speed of information. — Mike


Quotable Quotes #1: Client service

Taking a page from Ike Pigott’s blog, I thought I’d start a Twitter-like (meaning, brief) feature and post neat, interesting, thought-provoking and/or interesting quotes I’ve heard or even uttered. “The best thing you can do is tell the client bad news as soon as you can.” Mike Osswald (my direct supervisor/boss) Granted, that doesn’t happen…


YouTube is video version of Napster

“Media companies are exerting pressure on YouTube to develop a system to screen material for copyright violations before allowing it on the site. But, regardless of whether courts will require YouTube to implement such a system, it’s becoming clear that the video-sharing site needs to vet claims of infringement better before removing them and suspending…


It’s just you and me: 1:1 communication is king

“For personal communication, they (Digital Natives) rely on the “wall” in Facebook or send messages within their relatively closed communities of friends. They have a lot to say about what and who they are, but they shut out the outside world and take refuge in an inner sanctum of like-minded young people — some friends,…