Quotable Quotes: Why social media

“Folks, you use social media to connect with people not to market to them.” — Josh Hallet (a/k/a Hyku) via Twitter While, ultimately, marketing is the objective for companies’ involvement in social media, you don’t “market to” people via social media. You engage them, involve them, inform them, help them. — Mike


Should we design for our audiences?

In media relations, social media and similar communications efforts — where you’re often communicating with one person, one at a time — personalization is best. Know who you’re communicating with, and craft the communication to that person’s preferences (while still being honest, sincere, etc.). But, in the bigger picture of website design and even larger…


Why does size matter?

While we all are interested in “who’s the biggest,” size does not necessarily equate to quality. (Heh, I sound a bit like SWBU, but look much different.) Guess I’m puzzled why this is such a big deal: Aegis, WPP Dominate Digital Agency Ranks, Account For Half The Industry. Size can be important (or, impotent for…


Dear Google: Just give me the best results for my terms; I’ll decide if the results are worthwhile

Let me preface with what (I hope) you’re going to read by saying that, Google can operate its business however it wishes. Let the market decide if it’s good or not. And, for the most part, the market has said Google’s actions are good. Let me also state that its effort to prevent companies from…


Consumers are not stupid

Whenever you “try to pull a fast one” over someone, you run a huge risk of ruining that relationship. That is, if you get caught. And, sooner or later, you’ll get caught. You’ll pay a huge price by losing that person’s trust. Word of your deceitful deed will also likely spread so that you lose…


If you visited MikesPoints with IE6 recently, scan your computer

I found out late last week that there was some security concerns with my blog host and an FTP account was accessed. There were a bunch of sick, perverse zoo sex links hidden at the botttom of one or more of my pages. Those links have been removed, and other steps have taken place so…


The downside of relationships

This social media stuff is all about getting personal. Becoming familiar with and sincerely, honestly engaging people on a grass-roots level who are customers, potential customers or key influencers of one of the first two groups of people mentioned. And, hoping, through how you treat and involve them, that they’ll spread the word to others…