Quotable Quotes: M&Ms

“If the message is king, then the medium is queen.” –Mike Driehorst (yeah, that’s me!) Inspired by Chris Thilk‘s Forrester’s Consumer Forum Twitter. For references and information to related message-medium posts, see here and here. — Mike


Other great points . . . .

(UPDATED: 3:30 p.m. Oct. 11, 2007, with another great point, added at the top.) For your amusement and awareness (in no particular order), I offer: Amanda’s Backstory Reveals Ugly Character: Did you Know?, infOpinions/Robert French What can happen when you push the PR pitch too far, Corporate Engagement/Trevor Cook (courtesy of Paull Young via Twitter)…


Is the medium or the message the more trusted?

I guess it depends. Earlier this week, MarketingVox reported that BrandWeek reported that mobile and banner ads were the least trusted sources of media. Here’s a rundown: Newspaper ads: 63% of media consumers surveyed said they trusted newspapers ads. TV ads: 56% Search ads: 34% Banner ads: 26% Mobile ads: 18% Sites focusing on one…


It’s a micro, micro, micro world

While mainstream media (and the media relations/PR pursusing them) and mass-marketing tactics like advertising (offline and online) will always have their place, the future is definitely small. As in small, targeted, niche-focused marketing. Micro marketing. Okay, that may not be an “ah-ha” moment, but it is something to think about. It’s easy to see micro…