Mob rule?

What makes social media and related tools great — making it possible for a single voice heard everywhere with just a bit of momentum — is also their greatest opportunity for mob rule. We all can applaud the sleuthing, okay fisking that goes into shedding light on someone that wishes to remain anonymous. But, sometimes, the light…


Which is better: paid or unpaid product reviews?

I don’t have a big problem with services like PayPerPost (mostly because it encourages its bloggers to disclose a PPP post). And, really, if a blogger does paid reviews, it’s part of living in a free market society. For the most part, blogging doesn’t pay (much), and if you can make a buck or three,…


If you’re not hiding anything, why mind the light?

Social media, I think more than anything else, is shining a bright light on public relations. And, that’s a good thing. Because, rarely does anything good in business happen in the dark (figuratively speaking, of course). So,  goes the argument, if you’ve got nothing to hide, then you won’t mind answering a few questions for…