All we do in life is personal…

especially social media. Today, the Center for Media Research has a must-read report: “Emotional Business Bonding on Social Networks,” based on research from Communispace: “New research from Communispace, supporting the hypothesis that people are looking to fulfill six essential social needs online, and drawing on the Maslow hierarchy of human needs, concludes that businesses that…


Numbers don’t lie . . . or do they?

Numbers are paradoxical. On one hand, they are black or white. Wrong or right. Inarguable. On the other hand, they can be manipulated to result in a conclusion you desire. But, if you have enough numbers, you are able to see the truth. Or, at least, enough of the situation than just one statistic. A…


Apple isn’t playing fair; boo-hoo on the PC industry

UPDATED 9/21/2008, approx. 9:30 p.m.: Microsoft is finally taking on Apple with its new “I’m a PC” commercial. First time I saw it the other day, I was pleasantly surprised. Sends a good message of what you can do with a PC, though it doesn’t directly address any issues Apple’s Mac raises. Still, great message.…


In PR We Trust?

Though it’s a never-ending battle, I try to make things simple. That’s why part of me finds this transparency issue — a fancy way of saying honesty — puzzling. Yes, in public relations, you represent your employer’s/client’s side of an issue or news story. You may not write or talk about every angle, but you…