Everything I needed to know for public relations, I learned being a parent*

(*First, if you are reading into the headline that I or PR communicators should treat their target audiences like children, you’re reading too much into the headline, taking it literally or trying to start something. That’s not the point of this post. If you still believe it is, please leave. Otherwise, I would most appreciate…


Offline v Online: Know thy audience

Whether you work predominantly in offline marketing (like I used to) or work predominantly in online marketing (like I do now), knowing your audience and where you can find them is invaluable. Blogs, boards and social media in general have been around for many years. However, like most product lifecycles, they’re still in their infancy,…


The need to clearly communicate differentiation

Often, one of the best results from reading blogs is that it spurs other, related thoughts. The judgement and weight given to how you differentiate your brand and the need for clarity in communication came to mind after reading the Mark Cuban/BlogMaverick post on Branding and Newspapers, a Lesson in How Not to Brand and…


See a need, fill a need: Online tools finally coming of age

UPDATE, March 7, 2008: The fine folks at CustomScoop’s Media Bullseye republished the below post. I updated the content to include two other services: CyberAlert’s BlogSquirrel and CustomScoop’s BuzzPerception. See a need, fill a need: It’s a philosophy that is one of the primary themes of Robots (and what inspired Rodney). You could also say…