Two for one post: Free has a price & teaching tactics

Maybe it’s USA Today’s fault, maybe blogging is to blame or maybe I have Twitteritis. But, my attention span and getting around to putting together a post of any length is lacking of late. (Good thing there’s a monthly TalentZoo column and the periodic free-lance gig to keep me honest. See page 10.) Regardless, here’s one…


Newspaper ads drive Web research; ad revenues dropping. Huh?

No matter how effective a particular tactic is, if it doesn’t reach a large enough audience, how effective is it really? From MarketingCharts: Print newspapers ads reach people at all stages of the buying cycle – inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America…


Playing favorites …

I try not to be an extreme person. I tend to be leary of people who “just love everything.” (Reminds me of the law of diminishing returns.) And, I hate to be around those who seemingly are negative about most everything and everyone. While that approach tends to make me wishy-washy at times — I…