Mobile will be amazing … in about 10 years

Just about the time when social media marketing truly comes into its own — when you can really mean it when you say everyone is doing it — mobile marketing will take its place as the “next big thing.” That’ll be in about eight or 10 to 15 years from now. Let’s just say 10,…


Citizen Journalism at its best

There’s been a lot of talk about citizen journalism. Steve Rubel talks about it a lot, as does Poynter and others. Cyber Journalism has a list of them. But, likely one of the oldest (if not the oldest) truely citizen journalist site around is www.ohmynews.com. The SF Chronicle has a great piece on it in…


Game time: Name that employer! Name any blogger!

A little while ago, I published a post about personal branding versus corporate branding. It was based on a post by Paul Chaney. Later, David Binkowski wrote on a different perspective about it. There’s still a lot of great potential for great discussion about the pros and cons of an employee who blogs at his/her…


Educate, educate, educate

Early in my career, the need for continuous education of clients was impressed upon me. Since then, I’ve seen over and over and over yet again that there definitely is a need for continual client education. And, internal, company/employer education as well. In many ways, you can substitute selling when you’re talking about educating. The…


Business and communications planning…made simple

Like many others, I belong to various discussion boards and groups. One is the Young PR Pros Yahoo! Group. A few years ago, Greg Brooks posted a reply in a thread that I’ve found very helpful. It’s a framework that clarifies and clearly defines words like strategy, goals and tactics — words easily confused. And words…


Research resources

From time to time, you need a stat to include in a presentation. Or, you’re looking to make a case for an idea or new strategy. Or, simply, you’re looking to pass on good, meaty, worth-while industry trend information to clients or co-workers. I’ve been there before. So, as Labor Day Weekend wraps up and…