Quotoable Quotes: Perseverance

When you’re shaking a lot of trees, sometimes it takes awhile for the fruit to start falling. But, keep shaking. — Mike Driehorst That’s an improved version of what I tweeted yesterday. Whether you’re looking for a job, seeking business or other activity where “nos don’t matter,” keep trying. Sooner or later, the fruit will…


Get to the point: Get the fluff out of news releases

Drew Kerr had a worthwhile column this week at Ragan.com about “three words every PR pro should ban.” If you want to make a professional New Year’s resolution, start by  banning “excited,” “thrilled” and “honored” in all press releases It  is the duty of every public relations professional who is called upon  to conjure quotes…