The value I’ve found in Twitter

Some, actually only some one may say I Twitter or tweet too much. And, though I do belong to Twitters Anonymous, I say to each his own. While Twitter can be a time suck, there is a lot of personal and professional justification and value I’ve found in Twitter. I would hazard to guess that…


The three Cs of successful social media marketing

We all like lists, mnemonics, and other easy ways to categorize and think of things. As I’ve been involved in social media, varying themes, processes and truisms repeatedly surface. While there’s always room for discussion and revision (eh?), successful social media marketing is about the three Cs: Connecting, Contributing and Communities. Connecting: Companies naturally want…


Quotable Quotes: Client Service

“Ideally, I should always be waiting on clients.” –Mike Driehorst If you work on the “agency side” of PR and related communications, you of course know that service is important. One way to measure service is how responsive you are: waiting on clients for feedback on a news release or something written or designed, a…


Coming in April: Social Media Breakfast-Toledo

UPDATE #1, 03/08/2009: If you twitter about SMB-Toledo, please use the hashtag of #SMBTOL, if space permits. Thank you. UPDATE #2, 3/11/2009: The registration page is up for Social Media Breakfast-Toledo #1. You also can check out the profiles of our panelists. While it may not be etched in stone (yet), it’s definitely in pen:…


Getting back to the basics — but what are the basics?

Whether you are a manager or a coach, in a business, association or sports team, you need to know the basics to be successful. What are the basics? The basics are those things that you should do to be successful — and do them well. The no-brainers. The duhs. The things you really don’t have…