Disclose. Disclose. Disclose?

Transparency, authenticity, disclosure, etc., are common buzz words in social media marketing. To me, those and similar terms are about good ol’ honesty and integrity. Yes, integrity in public relations (or whatever realm you put social media marketing in). I see nothing wrong with being paid or having other commercial/financial vested interest in promoting a…


Social Media Breakfast-Toledo #2: Do you know who’s talking about you?

I don’t know, maybe it’s the cynical former journalist in me, but I bet there were a lot of tire-kickers at the inaugural Social Media Breakfast-Toledo April 3. Many people just seeing what was going on, and may not be back. But, it’ll be their loss. There were definitely plenty of people interested in and…


Social media marketing: The ultimate in non self-promotional marketing

(And, when I say non self-promotional, I mean for yourself, your company and/or your client.) Think about it: In traditional, one-way marketing communications, companies showcase the features and benefits they offer. Tell you how great they are — or have others to do it via paid or unpaid testimonials. News releases are one-way showcasing company…


Domino’s delivers…to mixed reviews

We know about the now infamous “Disgusting Dominos People” video. Finally, Domino’s responded publically about mid week. After reading some of the stories on the timing of and what Dominos did in response, I’d give the company a C. And, hopefully, as with my previous post, it’ll learn from its mistakes and do better next…


Learning from our mistakes (hopefully)

When my kids try something new, I tell them ahead of time that you rarely do it right or perfectly the first time. But, do keep trying; it’ll be worth it. It seems like there have been a lot of very public mistakes of late involving social media. And, that’s okay — as long as…


Quotable Quotes: Connecting

“If you provide the resources, then people will see value, and will want to support that. That’s a whole different aspect than just sell, sell, sell.” –Connie Bensen SMB-Twin Cities Event March 18 (About 32:58 mark) While each marketing communications medium, strategy and tactic has their own strength, I see social media (yes, social media…


If it’s online, it’s in the public eye

NOTE: The below is a cross-post of my March 2009 TalentZoo.com Very Public Relations column. From January 2008 through January 2009, I wrote a regular MarketingMoxie column, and shifted over to Very Public Relations starting in March. The only changes in the below are links to me on LinkedIn, Twitter and Facebook. By coincidence, my…


Social Media Breakfast-Toledo: Follow in-person & online

It looks like we’ll have about 100 people at the inaugural Social Media Breakfast-Toledo Friday — that’s TOMORROW — April 3, 7:30 – about 9:30 a.m., at the Elks Lodge #53, 3520 Holland-Sylvania Road, Toledo. If you’re going: To get directions, click here. To get a run down on the four local professionals — Victoria…