A sign of the times? I hope not

I don’t have a lot of experience in signs. I know some of the basic guidelines, like for billboards (simple message, under five words) and a few others. What I am pretty comfortable with is the English language — especially in writing (okay, typing). If you are into signs or any type of similar public…


It’s all show — not tell

Social media marketing is almost the antithesis of traditional, one-way marketing communication. It’s not about stating how great you/your company is, and it’s features and benefits. Social media marketing is about show — not tell. For businesses, associations and commercial-minded individuals, you earn “social capital” by effective social media marketing. (See a good post about…