A brief on ‘blogger outreach 101’

I’ve been involved in social media since reading my first PR blogs in spring 2005. Of the social media marketing activities I’ve been involved with, I’ve probably been involved with blogger outreach the most, starting back in late 2005. Doing blogger outreach came up during a recent email conversation with a friend, during which it…


Inforum Social Media: Top-notch speakers in our own backyard

On Thursday I had the great opportunity to take a short drive north and attend Inforum Michigan‘s Jump Start! Social Media Event in Detroit (specifically, Dearborn). More than anything, the half-day event reaffirmed that there is great regional social media talent right in our own backyard. Who needs Boston, Austin or the West Coast?! While…


Media Relations Commandment: Know thy audience

I’m seriously thinking of doing a series of blog posts about “Media Relations Commandments.” (Or, maybe Public Relations Commandments for the majority who primarily think of trying to generate editorial-type exposure when they think PR. But, that’s another post.) I — like a bunch of other PR bloggers — received a piss-poor pitch from a…


You are entitled to NOTHING — and you’ll like it

I was reminded at least a couple times the past week or so of what I like to call the “big Internet ruse” — namely that, if it’s on the ‘net, it’s free. You’re entitled to it. For disclosure, a month or so ago, Mike Brice and I got into a Twitter back and forth*…


We would appreciate help in winning a Merillat ‘Good Life’ kitchen

If you’re any where near a regular reader of my blog, you know I hardly ever use this platform for personal reasons. (Though, in reality, aren’t all blog posts some how personal?) Anyway….My wife and I (mostly my wife, Amy) entered the Merillat Good Life $30,000 kitchen contest, and we are among the 10 finalists.…


What makes for a good marketing message?

A worthwhile ad, slogan, headline, etc., has three key ingredients: It has to be memorable. It has to easily convey its message — no lag time in understanding it. Its message has to have some type of selling aspect to it — influences your purchase decision. A lot of the Bud Light TV commercials are…


To reach social network members, don’t advertise; engage

In the local Sunday paper, there was a Bloomberg News Service story about Facebook’s recent influx of cash from Russia-based Digital Sky Technologies, and what that means to Facebook’s total valuation. (I couldn’t find the exact story on line, but here’s a similar one with the below tidbit.) In that story, there’s this tidbit: “Facebook…