Traditional and Social Media: The same, yet very different

The below is a cross post of a recent Very PR column I authored for TalentZoo. It’s a bit long, but hopefully still offers some good comparison between traditional media relations and outreach in social media. As always, I welcome your feedback. There are a lot of tactics that fall under the public relations umbrella,…


What is the role of value in business — and relationships

Value is an interesting concept, and has many sides to it. Among other factors like price and quality, social media plays a role in determining the level of perceived value in business, an organization, etc. Whatever it is or how you define it, ultimately, nothing is purchased unless high enough value is perceived in that…


PR pros want — should demand — purity

Maybe it’s because of my journalism roots, but I never did like rags. In my POV, rags are newspapers and magazines that run every news release you’d send them, mostly verbatim. Yeah, sure they were easy “hits” and helped make me look good to clients (not that I needed help — hardee har-har 😉 ).…


Free is not really free; or How much is your time worth?

The generally free availability of information on the Internet and the technology that makes a lot of it so useful and efficient is both very positive and deceiving. Yes, there are a lot of great time-saving tools and a wealth of information to make many aspects of your life better. But don’t think that, just…


Doing contests & events right in social media

During the past several months, I’ve been professionally and personally involved in and have watched online contests and events that one way or another involve social media. During that time, I’ve learned a thing or two about what to do to help make them successful. Before Contests: As with any outreach project, plan how to…


Is corporate social responsibility profitable?

A company in business to make a profit will only do something if it somehow contributes to the bottomline. Decrease costs. Increase revenue. Raise profits. Making “green” products; making a monetary or in-kind contribution to a local charity; appealing to or being open to people of all cultures, races, orientations, etc. These are all nice…


What is social media?

That’s definitely a common question — with a complex answer. And, I thought I’d publish my first ever video blog — vlog — to try to answer it. (I have a vlog — whodathunkit!) As I noted in the video, during one of the first meetings of Social Media Breakfast-Toledo, Patrick Giammarco asked other committee…