Social Media Monitoring: EVERYONE Must & Its Value (X-post)

(NOTE: The below is a cross post of a post I wrote for the Techrigy Blog from Aug. 7. It’s not exactly the same as I use a different image here than I did at the Techrigy Blog.) You don’t really need to be active in social media. Twitter? No. Blog? No. Facebook Page? No.…


Help determine SXSW 2010 program

I first heard of SXSW in 2007 when Twitter was the rage of the interactive-music-film festival. In fact, because of all the buzz, I joined Twitter and have been using it since. Since being on my own, professionally, I’ve enjoyed the freedom of getting out and about: being one of many others who are helping…


An anniversary I’d rather not have — I think

As I said, Aug. 20, 2008, stunk. In writing that post, I remember my original word was that it sucked. But, I resisted from letting emotions get in the way. Being laid off from a job — whether you are single or married with four children to support — really does suck. At the time.…


Please don’t do a ‘naked launch’

Okay, if you’re an individual, naked launches are okay. I mean, just go already and do it. No planning really required. But, if you’re a business or a similar organization, naked launches are not needed. Planning and work are required. I define naked launches as a business or organization starting/publishing a blog, Facebook Page, YouTube…


Is your agency organization a circle or a stick?

Since leaving the field of full-time journalism many years ago, I’ve worked at a couple agencies, have applied for jobs it many others and have talked with folks at, again many others. So, I’ve gained some knowledge about how agencies can organize their client teams. I’m no expert, but know what I like and what…


Public Relations 101: Know the basics

Public relations* is often associated with strumpetting (sorry couldn’t completely resist the linkbait opportunity) and can have a negative connotation. There are several reasons I suppose for PR’s own poor image, including: The low cost of barrier for the profession. Anyone can set up shop with a low price laptop. Hey, you can write, right?…


Social media blurs the lines — and that’s a good thing

Facebook is where most every aspect of my life collides. There, my friends include people from grade school, high school and college; people I worked with at three of the five post-college jobs I’ve had; people who I have met via social media and some I have worked for as a contractor; and my immediate…