If you give a mouse a cookie…

“he’s going to ask for a glass of milk.” Everyone knows that. Right? And, of course, “When you give him the milk, he’ll probably ask you for a straw.” And so on. Just as with mice, in blogger outreach there are actions you can count on with a very high level of confidence. My belief…


Reaching media…and customers in your online PR

On a regular basis, early adopters and so called experts say that social media is the death of public relations.  In reality, social media allows more opportunity for PR pros. One area that social media has opened up is managing the information, images and other accessories related to getting clients or employer’s news out. You…


Search for Success — III: LinkedIn for business development

During the last couple days, I looked at using search — or better, social media monitoring — to help with blogger outreach, and search to help improve one’s Twitter community. Today (yes, I know I’m very late with this post), let’s take a look at LinkedIn for building business prospects. This can be used for…


Search for Success — II: Twitter for stronger community

Yesterday, I offered some tips to use social media monitoring to help lay a solid foundation for blogger outreach. And, Tonja Deegan of Airfoil Public Relations offered additional valuable information in learning about bloggers you might reach out to. Today, let’s look at how you can use Twitter for prospecting. Say you’re a car dealership…


Searching for Success I: Monitoring social media for better outreach

Cold-calling stinks. It’s a numbers game, and the nos don’t matter. After graduating from college, I was fortunate to be brought on board with an Ithaca, Mich., personal finance advising firm. From hearing of the lavish company trips, the job offered great rewards. But, the bulk of the day was sitting in a phone bank…