When to reach out and…

call someone. It is so easy to email, DM, Facebook, IM and use other forms of digital communication these days. Too easy, I’d say. If I want or need an immediate response, I will call someone or IM (if the person is online). If I really, really want a reply, I call. Otherwise, if you…


Will anything replace Facebook?

In the relatively short life of work-related and Internet-related software, and the even shorter life of social media, we’ve seen countless products rise to the top — only to be replaced a short time later by something else. There was Word Perfect…now (and for a while) there’s Word. There were WebRings…now there’s blogrolls. We’ve come…


Social media marketing in 4 simple words

The great thing about social media marketing is how encompassing it can be, and how many parts of business it can touch. With all of its potential and many opportunities, a part of me still likes things to be simple. So, in this 1:37 video, I try to sum up what social media marketing is.…


PR lessons learned as a journalist

I consider myself very fortunate to have worked — professionally — in both journalism and public relations/marketing communications. And, I still do both as I’m a periodic stringer for a couple area newspapers. (Yes, I am careful of conflict of interest and have passed on newspaper stories because of that potential.) Being on both sides…