Integrate. Integrate. Integrate.*

If your company or clients only advertise, opportunities are missed. If only media relations or just any other type of public relations, opportunities are missed. If only direct mail, opportunities are missed. If only SEO or SEM, opportunities are missed. If only Twitter, opportunities are missed. If only, Facebook, opportunities are missed. If only blog,…


10 questions for engaging your online community

Questions are great. With questions — the right questions — you can communicate your opinion while also seeking input. Of course, if you’re conducting legit market research, you don’t want leading questions. But, if you’re in an online or social media community manager-type role, questions are a great way to obtain community input and feedback…