B2B social media? It’s all about communities

A couple weeks ago, eMarketer had a nice report about B2B spending in social media. I don’t have a source but have heard and experienced that B2B is about 18 months behind B2C in trends, marketing tactics, etc. To me, social media is still in its infancy, but it is approaching toddler-hood. Social media won’t…


True value from social media: Connecting & Community

My early professional roots (and even education) are in journalism, and it’s something I am passionate about for many reasons. For most of my career, however, I’ve been in public relations — including being active in social media marketing since 2005. So, when I get to combined both strong interests — it’s a FTW! type…