Or, how about just use your common sense

I’ve gone back and forth on how to approach this Ragan story by O’Brien Communications’ Tim O’Brien. Essentially, it’s a list of tips for PR pros and journalists for responding to HARO opportunities and submitting inquiries. At first, I was, “What the heck is going on?! Is the PR industry still so self-focused, slimy that we…


How to sell: Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. ~Content Marketing Institute In one sense, if you accept the above definition of content marketing, it’s something companies should always be doing: Distributing…


Just starting … Part II

After not blogging for nearly as long as I was blogging, I feel like I’m starting over. Again, with help from Greg Brooks, my site is updated and I’ve finished moving my old posts to the new site. While I still have some updating to do (too many Uncategorized posts), working on the design, plugins and other…