Essentially, it’s a list of tips for PR pros and journalists for responding to HARO opportunities and submitting inquiries.
At first, I was, “What the heck is going on?! Is the PR industry still so self-focused, slimy that we need no-brainer tips like these?” (And, that thinking is where the headline came from.)
But, then I remembered a blog post I did a few years ago, Educate. Educate. Educate. O’Brien’s post wasn’t meant for me or the countless other experienced public relations pros, like O’Brien. It’s meant for those who are in their first or second job during their PR career. Reviewing HARO inquiries is typically an entry-level or newbie role within an agency.
In addition to providing perspective and counsel, PR pros need to continually educate, educate, educate. The cost of barrier into public relations is generally low. So, that means the industry can get crowded. And, the only way any of us will rise, be respected and get a seat within the C Suite is to raise the education and expertise of the entire profession.
Image used with CCL via Flickr from Forthefunofit