Or, how about just use your common sense

I’ve gone back and forth on how to approach this Ragan story by O’Brien Communications’ Tim O’Brien.

Essentially, it’s a list of tips for PR pros and journalists for responding to HARO opportunities and submitting inquiries.

At first, I was, “What the heck is going on?! Is the PR industry still so self-focused, slimy that we need no-brainer tips like these?” (And, that thinking is where the headline came from.)

But, then I remembered a blog post I did a few years ago, Educate. Educate. Educate. O’Brien’s post wasn’t meant for me or the countless other experienced public relations pros, like O’Brien. It’s meant for those who are in their first or second job during their PR career. Reviewing HARO inquiries is typically an entry-level or newbie role within an agency.

In addition to providing perspective and counsel, PR pros need to continually educate, educate, educate. The cost of barrier into public relations is generally low. So, that means the industry can get crowded. And, the only way any of us will rise, be respected and get a seat within the C Suite is to raise the education and expertise of the entire profession.

Thanks, Tim.

— Mike

Image used with CCL via Flickr from Forthefunofit


  • Tim O'Brien (#)
    August 31st, 2016

    Thanks for giving this some thought and giving me a fair hearing, Mike! I agree with you that this was geared towards anyone in PR who thinks a HARO posting is license to spam. But it’s also for journalists who blindly post queries complete with questions and who accept all comers as potential sources.

    I enjoy your blog. Thanks.