Three ways to educate

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To communicate is one of the hardest things to do, yet among the most important. As a thinking professional communicator, you need to educate about, inform, persuade, demonstrate about your process, your rationale, your proposal, your philosophy, your approach and, essentially, why you do what you do. To your client, your supervisor, your team, your…


What’s the solution for influencer marketing troubles?

A proper perspective. The problem with influencer marketing is that it’s run by advertisers/marketers, not by public relations pros. (And, no, I’m not starting a turf war.) Yes, public relations is part of marketing communications which is part of marketing. But, the tact, the soft sell, the relationships and audience-view approaches are different. Today’s influencer…


Five truisms of client-agency relationships

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The client-agency relationship is a bit unique when it comes to general business relationships. One is often trying to be more personal, more akin to the other, demonstrating its personal commitment. The other needs the strengths the other possesses, but still needs to be in charge. Ultimately, both are trying to accomplish the same end…


Everyday’s a crisis

Or, it can be. Crisis communications used to have a special aura about it. Those who preached, practiced and had a plan in place for it were seen as more on the 400-level of public relations. A big drawn out plan to prepare a company for a shooting, an accident, an explosion, massive layoffs or…