Three ways to educate

To communicate is one of the hardest things to do, yet among the most important.

As a thinking professional communicator, you need to educate about, inform, persuade, demonstrate about your process, your rationale, your proposal, your philosophy, your approach and, essentially, why you do what you do.

To your client, your supervisor, your team, your colleagues.

In a post a few years ago, I wrote about selling your case to your clients or boss. So, let’s look at other ways.

  1. Set expectations. You suggest a certain path. A sturdy path to reach the objective(s). But, no path is perfect. So, make sure you set the proper expectations, the proper real possibilities with your supervisor, client, team, etc.
  2. You’re the expert. A certain audience is best reached or a certain message best fits a certain communications tool (social media platform like Instagram, or communications vehicle like a news release, blog post, etc.). You know that. Back it up with a little data if you need to, and state your rationale. It’s not always an easy process, but typing out or explaining why you do what you do is a good self-education exercise. Or, if the “powers that be” are heading in a certain direction, and you know that’s not the best path, say so. Conference rooms are filled with yes-people or those who won’t say, no.
  3. Don’t lose sight of the big picture. Team members and clients come to a project from various perspectives and with other stakeholders to please. If you’re developing the content (words, video, images), be confident and sound in your proposed approach and messaging, and state why. Keep the objectives in mind. You may not win, this time. But, you will plant seeds for next time. And, they just might see the light.

In the two posts, I’ve outlines just seven ways to educate our varying audiences. If you have other ways, educate us all in the comments.


Featured image used under CCL and copyright Devon Christopher Adams via Flickr.