What’s the solution for influencer marketing troubles?

A proper perspective. The problem with influencer marketing is that it’s run by advertisers/marketers, not by public relations pros. (And, no, I’m not starting a turf war.) Yes, public relations is part of marketing communications which is part of marketing. But, the tact, the soft sell, the relationships and audience-view approaches are different. Today’s influencer…


Five truisms of client-agency relationships

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The client-agency relationship is a bit unique when it comes to general business relationships. One is often trying to be more personal, more akin to the other, demonstrating its personal commitment. The other needs the strengths the other possesses, but still needs to be in charge. Ultimately, both are trying to accomplish the same end…


Everyday’s a crisis

Or, it can be. Crisis communications used to have a special aura about it. Those who preached, practiced and had a plan in place for it were seen as more on the 400-level of public relations. A big drawn out plan to prepare a company for a shooting, an accident, an explosion, massive layoffs or…


Or, how about just use your common sense

I’ve gone back and forth on how to approach this Ragan story by O’Brien Communications’ Tim O’Brien. Essentially, it’s a list of tips for PR pros and journalists for responding to HARO opportunities and submitting inquiries. At first, I was, “What the heck is going on?! Is the PR industry still so self-focused, slimy that we…


How to sell: Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. ~Content Marketing Institute In one sense, if you accept the above definition of content marketing, it’s something companies should always be doing: Distributing…


Just starting … Part II

After not blogging for nearly as long as I was blogging, I feel like I’m starting over. Again, with help from Greg Brooks, my site is updated and I’ve finished moving my old posts to the new site. While I still have some updating to do (too many Uncategorized posts), working on the design, plugins and other…


Six simple ways to get more Twitter followers

If you have a Twitter account, you no doubt have received a spammed DM or seen public spammy tweets promising quick and easy ways to get 10,000s of new followers overnight. Amazing but true! Well, the spammy part is true, at least. I’m here to tell you the real secret magic formula for growing your…


Quotable Quotes: ‘Operationalizing’ Social Media

What’s this? A blog post? Holy Toledo, Batman! While I have been active in my Twitter, Facebook and select other platforms, it doesn’t mean I haven’t thought about or even planned to do more blogging. But, when it comes to family, the still relatively new job and other priorities in life, some things naturally take…


NOW…I can exhale

Alternative headline I: Thanks to those companies I interviewed with during the past two years who didn’t hire me Alt headline II: What a long, strange trip it’s been I have had many headlines go through my head about this post — both insightful and snarky. The short version of this post is that I…


Taking a test drive with the Ford Flex

If you read my blog at least periodically, you know I hardly do product or any type of review. But, I am definitely open to suggestions (as evidenced by this post). A couple or so weeks ago, Gwen Peake of Ford Motor Co. contacted me and asked if I wanted to drive a Ford Flex…