Everyday’s a crisis

Or, it can be. Crisis communications used to have a special aura about it. Those who preached, practiced and had a plan in place for it were seen as more on the 400-level of public relations. A big drawn out plan to prepare a company for a shooting, an accident, an explosion, massive layoffs or…


Or, how about just use your common sense

I’ve gone back and forth on how to approach this Ragan story by O’Brien Communications’ Tim O’Brien. Essentially, it’s a list of tips for PR pros and journalists for responding to HARO opportunities and submitting inquiries. At first, I was, “What the heck is going on?! Is the PR industry still so self-focused, slimy that we…