What’s the solution for influencer marketing troubles?

A proper perspective. The problem with influencer marketing is that it’s run by advertisers/marketers, not by public relations pros. (And, no, I’m not starting a turf war.) Yes, public relations is part of marketing communications which is part of marketing. But, the tact, the soft sell, the relationships and audience-view approaches are different. Today’s influencer…


Six simple ways to get more Twitter followers

If you have a Twitter account, you no doubt have received a spammed DM or seen public spammy tweets promising quick and easy ways to get 10,000s of new followers overnight. Amazing but true! Well, the spammy part is true, at least. I’m here to tell you the real secret magic formula for growing your…