Three ways to educate

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To communicate is one of the hardest things to do, yet among the most important. As a thinking professional communicator, you need to educate about, inform, persuade, demonstrate about your process, your rationale, your proposal, your philosophy, your approach and, essentially, why you do what you do. To your client, your supervisor, your team, your…


Educate, educate, educate

Early in my career, the need for continuous education of clients was impressed upon me. Since then, I’ve seen over and over and over yet again that there definitely is a need for continual client education. And, internal, company/employer education as well. In many ways, you can substitute selling when you’re talking about educating. The…


Business and communications planning…made simple

Like many others, I belong to various discussion boards and groups. One is the Young PR Pros Yahoo! Group. A few years ago, Greg Brooks posted a reply in a thread that I’ve found very helpful. It’s a framework that clarifies and clearly defines words like strategy, goals and tactics — words easily confused. And words…