Taking a test drive with the Ford Flex

If you read my blog at least periodically, you know I hardly do product or any type of review. But, I am definitely open to suggestions (as evidenced by this post). A couple or so weeks ago, Gwen Peake of Ford Motor Co. contacted me and asked if I wanted to drive a Ford Flex…


B2B social media? It’s all about communities

A couple weeks ago, eMarketer had a nice report about B2B spending in social media. I don’t have a source but have heard and experienced that B2B is about 18 months behind B2C in trends, marketing tactics, etc. To me, social media is still in its infancy, but it is approaching toddler-hood. Social media won’t…


True value from social media: Connecting & Community

My early professional roots (and even education) are in journalism, and it’s something I am passionate about for many reasons. For most of my career, however, I’ve been in public relations — including being active in social media marketing since 2005. So, when I get to combined both strong interests — it’s a FTW! type…


Small business putting faith into social media — but why?

More and more, small business owners are buying into social media, according to a May 20 report on eMarketer (see table). “[A]lmost two in five small-business owners reported they would be growing their businesses with social media sites such as Twitter, Facebook and LinkedIn. That was up from less than one-quarter who planned to up…


Twitter Tips — for you and your business

I’m no noted authority on Twitter and no highly-acclaimed expert. What I have been doing is tweeting pretty regularly for 1156 days according to HowLongOnTwitter.com. I’ve tweeted for me and Diamond Communications, as well as for one to five other accounts off and on during the past three-plus years. And, I’ve learned a few things…


Integrate. Integrate. Integrate.*

If your company or clients only advertise, opportunities are missed. If only media relations or just any other type of public relations, opportunities are missed. If only direct mail, opportunities are missed. If only SEO or SEM, opportunities are missed. If only Twitter, opportunities are missed. If only, Facebook, opportunities are missed. If only blog,…


10 questions for engaging your online community

Questions are great. With questions — the right questions — you can communicate your opinion while also seeking input. Of course, if you’re conducting legit market research, you don’t want leading questions. But, if you’re in an online or social media community manager-type role, questions are a great way to obtain community input and feedback…


When to reach out and…

call someone. It is so easy to email, DM, Facebook, IM and use other forms of digital communication these days. Too easy, I’d say. If I want or need an immediate response, I will call someone or IM (if the person is online). If I really, really want a reply, I call. Otherwise, if you…


Will anything replace Facebook?

In the relatively short life of work-related and Internet-related software, and the even shorter life of social media, we’ve seen countless products rise to the top — only to be replaced a short time later by something else. There was Word Perfect…now (and for a while) there’s Word. There were WebRings…now there’s blogrolls. We’ve come…


Social media marketing in 4 simple words

The great thing about social media marketing is how encompassing it can be, and how many parts of business it can touch. With all of its potential and many opportunities, a part of me still likes things to be simple. So, in this 1:37 video, I try to sum up what social media marketing is.…