Five truisms of client-agency relationships

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The client-agency relationship is a bit unique when it comes to general business relationships. One is often trying to be more personal, more akin to the other, demonstrating its personal commitment. The other needs the strengths the other possesses, but still needs to be in charge. Ultimately, both are trying to accomplish the same end…


Educate, educate, educate

Early in my career, the need for continuous education of clients was impressed upon me. Since then, I’ve seen over and over and over yet again that there definitely is a need for continual client education. And, internal, company/employer education as well. In many ways, you can substitute selling when you’re talking about educating. The…