Five truisms of client-agency relationships

https://commons.wikimedia.org/wiki/File:Refraction_through_glasses_090306.jpg

The client-agency relationship is a bit unique when it comes to general business relationships. One is often trying to be more personal, more akin to the other, demonstrating its personal commitment. The other needs the strengths the other possesses, but still needs to be in charge. Ultimately, both are trying to accomplish the same end…